Pinwheels for Prevention Takes Over Times Square

Pinwheels for Prevention Takes Over Times Square

There’s one basic question Matt Feldman of Prevent Child Abuse America wants us all to think about — as a society, how do we want to raise our kids?

On April 16, 2013, Prevent Child Abuse America will bring thousands of people together for an event in Times Square — the heart of New York City — to raise awareness about child abuse and neglect prevention. Pinwheels for Prevention — an advocacy campaign focused on educating people about child abuse — will be handing out thousands of pinwheels in honor of celebrating a society of happy and healthy children. Why pinwheels? Like the pink ribbon for breast cancer, PCAA wants the pinwheel to remind people that children are the future. Matt explained in an interview last week that the concept began with the Florida, Georgia, and Ohio chapters of Prevent Child Abuse America. “[They] wanted a symbol for child abuse prevention and came up with ‘Pinwheels for Prevention.’ In 2008, there was so much success at the grassroots level with the image that we decided to take pinwheels national, and we’ve been going nonstop ever since,” said Matt. Specifically, the pinwheel represents the innocence of children and reminds people everywhere that a child’s early life should be filled with fun.

Pinwheels for Prevention rings the Nasdaq bell on April 2, 2013.

Pinwheels for Prevention rings the Nasdaq bell on April 2, 2013.

The Pinwheels for Prevention campaign wants to create a national conversation about child abuse. The world has been gripped by powerful stories of children suffering terrible tragedies and Matt believes there’s no better time than now to illuminate the importance of supporting healthy and happy childhoods. “We all play a role in raising kids because each child is our child. There’s an enormous impact on society when abuse is not prevented early on. When kids are abused in life, they are likely to be abusers as well. So we are responsible for the future of these children.”

During the April 16th event, hundreds of volunteers will hand out pinwheels to people, creating a dynamic cascade of pinwheels with Times Square as the backdrop. To get the word out, PCAA has teamed up with celebrities, athletes, and Miss America. But a recent strategy has been the use of social media as a vehicle to spark a larger connection. Along with Facebook and Twitter pages, they’ve harnessed the power of Causes.com communities to help spread the word about their work. Pinwheels for Prevention recently launched a fundraiser that gives people the opportunity to sponsor pinwheels in Times Square. 

Even if you’re not in New York City on April 16, here are ways you can participate:

  • “Sponsor” a portion of the Big Pinwheel Garden by donating on Causes.com
  • Purchase a tie from the Pinwheels for Prevention Collection at www.ties.com; ties endorsed by NBA Stars Chris Paul, Chris Bosh, Kevin Love and Ronny Turiaf, and Pro Football Player Lawrence Jackson
  • Volunteer for your state chapter of Prevent Child Abuse America
  • Visit www.preventchildabuse.org to learn more

Go to Prevent Child Abuse America’s cause to join, comment, and let PCAA know how you’re helping prevent child abuse.