Betty White’s Birthday Campaign

Betty White’s Birthday Campaign

One thing comes to mind when thinking about actress and comedic icon Betty White’s legacy: belly-aching laughs. She is downright hilarious. In addition to cracking us up, did you know she has also spent the last 40 years fighting for animal rights? This year, Betty celebrated her 91st birthday and created a campaign on Causes.com in honor of her lifelong commitment to animal rights. In just a few weeks, she raised more than $9,500 for the Morris Animal Foundation, a nonprofit she’s spent four decades supporting.

Morris Animal Foundation told us via email this week that “Betty’s birthday fundraiser was the first Causes initiative for Morris Animal Foundation. We initially launched the [Morris Animal Foundation cause] in 2012, in celebration of Betty’s 90th birthday and saw great support. To grow upon the success, we wanted to expand Betty’s birthday fundraiser to a new base of passionate, action-oriented supporters.”

People on Causes share actions widely through their social network and this campaign inspired tremendous peer-to-peer sharing with more than 320 people donating to Betty’s fundraiser in the first five days. Morris Animal Foundation told us, “We really love the engagement of Causes, specifically the goal tracking, share functionality and the comment plug-in.”

Morris Animal Foundation is focused on building a healthier world for animals. They said, “The donations will ensure that Morris Animal Foundation can fund high-quality research that will advance veterinary medicine. More specifically, the money raised will go to help support more than 120 studies already selected for funding this year and new studies that the Foundation’s scientific advisory board will recommend for wildlife in March and for cats and dogs in June.”

Here are some studies they are undertaking this year:

  • Identify chromosomal abnormalities that could help classify feline gastrointestinal cancers and allow veterinarians to better tailor treatment for cats
  • Evaluate the effectiveness of using stem cells to stabilize and possibly reverse chronic kidney disease in cats
  • Determine whether stem cells could prevent or slow cranial cruciate ligament disease in dogs
  • Identify gastrointestinal microbes that may contribute to canine obesity
  • Evaluate whether a vaccine that prevents melanoma in dogs could also prevent the disease in horses
  • Assess the health effects of oil and oil dispersant on oysters, which will help wildlife managers make good decisions in the event of an oil spill
  • Improve methods for studying white-nose syndrome, a fungal disease that is rapidly killing off entire bat populations

NBC will air a Betty White birthday tribute tonight to honor her work as an actress and advocate for animal rights. In the meantime, scoot on over to her fundraiser, check out her video, and wish her a very happy 91 years young!

Image Credit

  • http://pulse.yahoo.com/_2737RSPIGCX3EAKZB4NYLXWSFM Hard worker

    Love Betty

  • http://pulse.yahoo.com/_2737RSPIGCX3EAKZB4NYLXWSFM Hard worker

    Love Betty

  • Mandy

    Betty White, you rock. You have been a hero of mine since childhood… Thank you for all that you do for our animal friends!!

  • magicmiss

    <3 well done with all your wonderful work. have a very happy birthday. and many more :-)

  • magicmiss

    <3 well done with all your wonderful work. have a very happy birthday. and many more :-)

  • http://www.facebook.com/lillianlarmonie Lillian Larmonie

    Only one Betty White, Love you….

  • http://www.facebook.com/jennifer.randolph.940 Jennifer Randolph

    Upstanding and noteworthy!!!!

    Great job!!!

    We respect your efforts!

    http://www.jbizsupplies.com

  • http://www.facebook.com/jennifer.randolph.940 Jennifer Randolph

    Upstanding and noteworthy!!!!

    Great job!!!

    We respect your efforts!

    http://www.jbizsupplies.com

  • Rita Lauber

    I certainly hope that the ‘tiger’ with a chain around his neck, sitting next to Betty White, is not real,but digital. It’s not that I’m afraid the tiger will eat her, but rather her ‘hypocrisy’ in having a tiger chained and in an environment that is terribly unnatural, What tiger in real life sits next to a human being? What does Betty White think of her ‘admirers’ if she allows this photo of her and the tiger. If a real tiger – unlikely, it would have to have been tranquilized, so what kind of an animal person is Betty White? And I know this message will never be printed.

  • Rita Lauber

    I take it back. It seems my message was printed.

    • http://www.facebook.com/profile.php?id=100004332630847 Jill Steward

      That picture could have been taken over in Tibet where the monks have tigers chained for the safety of the tourists but every day at a certain time they are taken to their special place where they are allowed to run free

  • Rita Lauber

    I take it back. It seems my message was printed.

  • Barbara Estes

    Betty White-You are a Hero for all animals,especially dogs. As a dog and animal lover myself,I understand the compassion and empathy animals deserve (all animals). We can learn so much from them and people are beginning to realize that.May you be blessed for all that you have done and for all that you are still doing.

  • http://www.facebook.com/people/Perry-Levin/100000269348012 Perry Levin

    Betty, you are a classy lady with a wicked sense of humor and a heart of gold. Happy Valentine’s Day!

  • http://www.facebook.com/people/Perry-Levin/100000269348012 Perry Levin

    Betty, you are a classy lady with a wicked sense of humor and a heart of gold. Happy Valentine’s Day!

  • http://www.facebook.com/nicole.mullen.56 Nicole Mullen

    How much money have u raised or donated Rita? Betty is an amazing soul. It’s a incredible picture and she done such wonderful things. Keep ur judgie misery to urself and stop trying to find fault in good things.everyone knows cats can b trained but r unpredictible. Bettys got some balls! Happy birthday Betty, thank you! Happy valentines day everyone.

  • davidgoldmandg

    Nice.

  • davidgoldmandg

    Nice.

  • Dee

    Miss Betty White, I’m gonna be bold…can U help our rescue http://www.milldogrescue.org? Please visit us and see how we saved 7,000 dogs from horrible puppy mills in 5 years. Whether U help us or not, God Bless you for loving and helping all animals BIG HUG from all of us at NMDR!.

  • PEDDADA Rama Malleswara Rao.

    People on Causes share actions widely through their social network and this campaign inspired tremendous peer-to-peer sharing with more than 320 people donating to Betty’s fundraiser in the first five days. Morris Animal Foundation told us, “We really love the engagement of Causes, specifically the goal tracking, share functionality and the comment plug-in.”

  • Carol Watkins

    I Am Appalled At Someone Worrying Whether A Tiger Is Real Or Not!! It IS A Shame That Your Comment Got posted!!! I Think you Lost The whole Purpose Of Betty White’s Legacy! I Think She Is One Of The Most Remarkable Women, Compassionate, Giving And Down Too Earth actress Who Truly Is An advocate For The Welfare Of Animals. Happy Birthday Betty! If You Ran FOr President Today, I’d Definitely Be The First To VOte For Ya! Thank You Betty. I Know Allen Is Smiling Down On You!! I’m The “Beelady From North Carolina And HoPe You SupportThe Welfare Of The Remarkable Honey Bee! Did You Know The Female Honeybee Only Makes 1/4 Th Tsp. Of Honey In Her Lifetime? God Bless!

  • Carol Watkins

    I Am Appalled At Someone Worrying Whether A Tiger Is Real Or Not!! It IS A Shame That Your Comment Got posted!!! I Think you Lost The whole Purpose Of Betty White’s Legacy! I Think She Is One Of The Most Remarkable Women, Compassionate, Giving And Down Too Earth actress Who Truly Is An advocate For The Welfare Of Animals. Happy Birthday Betty! If You Ran FOr President Today, I’d Definitely Be The First To VOte For Ya! Thank You Betty. I Know Allen Is Smiling Down On You!! I’m The “Beelady From North Carolina And HoPe You SupportThe Welfare Of The Remarkable Honey Bee! Did You Know The Female Honeybee Only Makes 1/4 Th Tsp. Of Honey In Her Lifetime? God Bless!

  • http://www.facebook.com/linda.ve.509 Linda VE

    I pray for those who care for animals,may our lord give them long life and more power to do so.I would like to to do the same but for the benefit of the the poor souls to give food and Holy Bible. Will you help me?

  • http://www.facebook.com/linda.ve.509 Linda VE

    Betty white ever since I admire your sweet beauty until now and I believe it is the reflection of your heart. God Bless you more.

  • http://www.facebook.com/linda.ve.509 Linda VE

    Betty white ever since I admire your sweet beauty until now and I believe it is the reflection of your heart. God Bless you more.

  • david burnett

    BETTY WHITE,even in AUSTRALIA,we love you so much,the work that you do and have done over the years is just amazing,thank you from down under from all the animals.

  • Augusta Goolsby

    I LOVED HER AS ELLEN ON MAMA,S FAMILY.I REALLY ADMIRE HER AND WHAT SHE DOES.I ALWAYS SEE THE MORRIS FOUNDATION ON TV.WHEN I WATCH FOX ON SATURDAY MORNING.THANK YOU BETTY.

  • Augusta Goolsby

    I LOVED HER AS ELLEN ON MAMA,S FAMILY.I REALLY ADMIRE HER AND WHAT SHE DOES.I ALWAYS SEE THE MORRIS FOUNDATION ON TV.WHEN I WATCH FOX ON SATURDAY MORNING.THANK YOU BETTY.

  • Mandy

    God I love Betty White and this is just one more thing to love about her!

  • http://twitter.com/samhamsam sam sam

    Betty White, you rock. You have been a hero of mine since childhood… Thank you for all that you do for our animal friends!!

  • http://twitter.com/samhamsam sam sam

    Betty White, you rock. You have been a hero of mine since childhood… Thank you for all that you do for our animal friends!!

  • Silverserpant

    HappyBirthday! You truly are an Icon! Luv u!