It’s A Girl Movie Launches Gendercide Awareness Campaign on Causes.com

People around the world are celebrating the lives of young girls everywhere today in honor of International Day of the Girl. The International Day of the Girl is about creating a movement to provide young women with opportunities to improve their lives around the world. Although we’ve made great progress, women and girls still face dangerous obstacles.

Shedding Light on Gendercide

One of the many dangers facing girls today is gendercide, or the systematic killing of a fetus because of its gender. The United Nations estimates that more than 200 million girls are missing in the world because of gendercide. But a new, poignant documentary wants to shed light on the issue through a powerful new campaign on Causes.com.

It’s A Girl, which director Evan Grae Davis describes as the “three deadliest words in the world,” opened to audiences earlier this year with heart wrenching scenes of mothers describing why having a young boy is more valuable than having a young girl. Much of the film takes place in China and India, where the United Nations estimates that millions of young girls are missing from populations due to deliberate killings and gender influenced abortions. The result: radically shifted female-to-male ratios that in China, for example, will lead to 30 million more males than females by 2020.

The It’s A Girl campaign will create a community that will generate awareness about the issue of gendercide. The cause will mobilize supporters around  four primary calls to action on the site:

• 1) Sign the petition to end gendercide in China
• 2) Sign the petition to end gendercide in India
• 3) Donate to the Invisible Girl Project, a nonprofit working in India
• 4) Donate to Women’s Rights Without Frontiers, a nonprofit working in China.

Finally, the campaign will be supported by a series of other actions (videos, quizzes, polls) and email updates to generate further awareness and information on the issue.

Causes’ CEO Matt Mahan believes this is a great example of how large communities can create profound change. “We created Causes to help ordinary people build movements for change. It’s A Girl is sparking one of those movements right now: people from around the world are coming together online to take action against one of the greatest tragedies in human history. We’re honored to be a platform for their incredibly important work.”

Andrew Brown, Producer of It’s A Girl, is equally excited to translate the vision of the film into action. “Our action campaign against female gendercide has a huge vision, so we needed a technology platform capable of fueling a movement. We spent months looking for the right platform. The moment we found Causes, our search was over. And we found much more than a technology platform! Causes understands our vision and is bringing their wealth of experience to support this movement. We believe this is the most pressing human rights abuse happening today, and Causes is the ideal partner in this movement to save women and girls.”

So today, when celebrating the life and promise of a young girl close to you, remember that countless other girls are denied the chance to thrive before they even have a chance to live. Today, you can help make a difference. To learn more about It’s A Girl’s campaign on Causes, visit the official cause page or start by watching the It’s A Girl trailer now.