Big Congratulations to the Petfinder.com Foundation, who just completed their fundraising project to vaccinate 2,000 dogs from kennel cough.
Here’s the background: kennel cough, or bortadella, is a huge problem in kennels across the country as the virus can spread quickly between dogs and make them very sick. Vaccines can be expensive and small shelters often struggle to stock enough vaccines for every dog that crosses their doorway. Petfinder.com Foundation, which is partnered with Petfinder.com, the popular pet adoption search site, supports a huge network of shelters nationally. They wanted to help the shelters in their network protect dogs against this highly contagious disease.
Their cause, Help Homeless Animals Nationwide with Petfinder.com Foundation started off with a small community and was run by one of their employees, Vicki Fragasso. Vicki learned the ropes of social media and Causes and quickly and grew the community from about 1,000 people to over 92,000 people over the duration this campaign. I asked Vicki if she’d recommend that other nonprofits start fundraising projects on Causes.com. Her reply? “YES Yes and Yes.” She attributes her fundraising success to “Birthday wishes, measurable impact messaging for the donations, consistent messaging on a regular basis, and videos.” I also think the Donor Choices that she put on her project by detailing that $10 would give four dogs a vaccine really helped motivate people to donate. Congratulations to Vicki, the Petfinder.com Foundation, and the 2,000 dogs that will now be safe against kennel cough and hopefully find homes soon!